Own venture · In development · AR prototype
NERTIA
Numbered luxury running wear, designed in San Antonio. Every piece carries a chip, every chip holds an AR effect, and every run can be a race.
- Numbered units
- 630
- Finishes
- 7
- AR effects
- 57
- Race abilities
- 25
- Wash guarantee
- 50
- 01 · The garmentPresaleBuilt to a standard, sold in numbered drops.Drop 001, the Liquid Series: 11 pieces in 7 iridescent finishes, 630 numbered units. Tested to 50 washes, or we repair or replace it.Shop Drop 001
- 02 · The effectWorking prototypeA chip in every hem, an effect sealed inside.The first tap opens the unit's certificate and reveals its AR effect, one of 57, from Common to Secret. Miles level it up.Open a unit
- 03 · The racePlayable demoKart rules for real runs.Item boxes every 400 m, 25 abilities, and you dodge with your legs. Built for run clubs, with real times left untouched.Play a race
Where it stands
Status.
What’s built and working in this prototype, and what comes next.
- DoneDrop 001 designProduct sheets for every piece, finish and fit.
- WorkingChip and certificateTap flow, wash log and owner record. The chip read is simulated in the browser.
- WorkingAR effects57 effects, three levels, seeded pulls and a live camera mode.
- DemoNERTIA RaceA playable club race with all 25 abilities and AI rivals.
- NextPresaleNumbers assigned at presale. Signed NFC tags so a copied chip fails.
- PlannedLens Studio portPhones today and Snap Specs glasses from the same build.
- PlannedRace appGPS, earbuds and watch controls, club leagues, miles from Strava or Apple Health.
The idea
The number is the product.
NERTIA is my running brand in development. The position is quality over quantity: luxury running wear built to a published standard and sold in numbered drops. Every unit has an NFC chip in the hem. Tap it and you get that unit’s certificate: proof it’s real, a wash log held against the 50-wash promise, and an owner record that moves with the garment when it’s resold.
The license
The certificate is also a license.
Each unit holds one AR effect, sealed until the first tap, like opening a pack of cards. The effect goes with the garment when it’s sold, so a rare pull is worth more. That’s a token doing an actual job, without asking anyone to care about a wallet.
The race
A reason to wear it out.
A runner can’t see their own effect mid-run. The race gives them a reason to: items take the look of the unit’s effect, and run clubs get a way to race together at mixed paces. Same power for everyone, so the gear sells a look, never a win.
Next.js · TypeScript · Canvas 2D · WebGL shaders · MediaPipe Pose · Web NFC (planned)